TV meteorologists meet to find climate change solutions
Written by VSquareNews on January 28, 2020
Weathercasters increasingly are doing more than describing storms when they’re poised in front of their green screens–they’re pushing past stigma to speak openly about climate change on the air. Now it seems meteorologists from across the nation are gathering to work collaboratively to educate the public on the life and death issue.
At the 100th annual meeting of the American Meteorological Society (AMS) in Boston earlier this month, a panel of broadcast meteorologists, climate communicators, and policy experts assembled to discuss how solutions to the climate crisis can be woven into TV weather reporting. While wading into politics on the air can carry career risks for many meteorologists, weathercasters are also uniquely positioned to educate the public about climate solutions in a nonpartisan way, whether that’s by delivering locally tailored forecasts of renewable power production or discussing climate resilience strategies in the wake of a major storm.
“Broadcasters have an unusually good platform from which to engage,” said Ed Maibach, the director of the Center for Climate Change Communication at George Mason University, during the panel. “You not only have the access but consistency of relationships with an audience.”