Chances are you’ve seen an uptick in apparently regular folks tweeting and Tik Tokking about the wonders of billionaire, media magnate, former Republican New York City mayor, Stop and Frisk cheerleader, and strangely Trumplike current Democratic Party presidential candidate Michael Bloomberg. Last week many outlets reported that Bloomberg, who’s self- financing his campaign, announced he’d pay social media “micro-influencers” $150 to post positively about him. Apparently a lot of people are taking the cash-laden centrist’s bait.
In the meantime, Bloomberg is using other approaches to reach millennials from within their world.
Bloomberg has also contracted Meme 2020, a new company that houses some of Instagram’s most-followed accounts, The New York Times reported Thursday. The company is headed by Mick Purzycki, the head of Jerry Media, a social media marketing firm that came under fire last year for reportedly stealing memes without crediting creators.
Some accounts affiliated with Purzycki’s companies have already posted memes promoting Bloomberg. All the memes are fake direct message exchanges in which Bloomberg purportedly reached out to influencers to “make me look cool.”
All the posts reviewed by The Times included disclosures that they are ads. “Yes this is really #sponsored by @mikebloomberg,” one account said.